Uwe Frers (Tripsbytips): Please wake up: Social Media in tourism - and his astute analysis (what place did?) Wake-up call

On Wednesday evening, I'm at a meeting of the Travel Industry Club "are media and communication in transition" on the subject quotes a panel participant is like "Facebook is overrated - and is still known by someone in Second Life?" (paraphrased). I'm always surprised that is the "power of social media make sense?" Or "Is social media just a temporary phenomenon?" In general discussion. 100 million log ins per day at Facebook are deciding fact, the consumers about their media use, we also no longer need to discuss. And it is this use of media has changed significantly in recent five years, this process will continue over the next five years, with unchanged speed (or faster).

I am fairly Uwe - Internet is now called "social" in all its facets. And if some fight across industries on the other hand - does not help - the stone has been set rolling.
By Uwe from the TIC put quotes I already knew more of the smaller companies that have no time, no money (the usual arguments) have. The example of Canada shows the way, exactly the opposite - it's worth just in smaller companies.
It is the nature of these processes to speed up all the time and constantly changing. Similarly, we adapt. The one with the big power generation, it has become even more will not know differently, and people my age (by the way at all but the RUF travel destination group number 1) is not hintenan there.
And maybe do it again to Second Life - the idea behind it is again guaranteed. Want to bet?
Photo cc "Snow in the sunset of laurenatclemson Flickr"