Integrate your PPC and SEO PPC by using data to find the best converting keywords for your destinations, or destinations with traffic / ranking potential and Optimise these pages individually.
via tnooz.com
Very basic, but still much work and neglected.
My opinion: First of all write for the customer, then the search engine. Travel search engines do not buy!
Nigel looks the other way - probably no tourism.
Photo cc "Sultan Ahmed Mosque / Turkey, Istanbul flydime Flickr"
Posted via web from The Travel Technology Consultancy
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