Huffington Post thanks to Facebook for its strong growth - targeting a lesson

The results were nothing short of spectacular.

Facebook referral traffic is up 48 percent since the launch-and the already-heavy volume of comments jumped to 2.2 million from 7.1 million in July. Fifteen percent of HuffPo comments now come from Facebook. In September, Facebook referrals accounted for 3.5 million visits, up 190 percent from June and 500 percent from January. Those numbers continue to build, according to HuffPo's internal stats.

The Social News area of ​​Huffington Post is one of the most robust implementations of Facebook Connect within a news site and it has apparently paid off As Facebook becomes a greater source of traffic for media sites, Implementing Facebook Connect becomes Increasingly important. There are of increasing number of media companies who have attributed Facebook for growth in their traffic.

Certainly the growing traffic is on the Huffington Post site not only to FB, but primarily of interest to the content. But here comes the reverse - the subjects and their processing are particularly interesting for the FB crowd and commented, and recommended creating the viral effect. Good technical integration allows an unproblematic handling for FB users.
Know your audience and speak to them there, where do you find piled - Huffington has done just that. That is what you get other media companies and tourism it.
Photo cc "on target by hans s at Flickr"