I was in Berlin last week and had there one night in the Grand Hotel Esplanade booked. I was not there long and had to realize that there is still one of the nicest hotels in town.

3 days later came an e-mail, thanking me for my stay. But the most important - about half the mail is in bold type:
Please share your opinion with others about our hotel.
Click Here to Share
The link leads to the evaluation page of Grand Hotel Esplanade in Trip Advisor . Fill in, submit, done.
Starwood does because of something that can really make all the hotel without much effort.
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