Facebook - Groups or Pages?

Allfacebook graphically compares the two most interesting tools for marketing on Facebook - Groups and Pages.
If you as a provider before the question is, group or fan page should be compared carefully and decide on the basis of the target group.
The cornerstone of decision making are probably in the following areas: Mass Messaging, Applications, event messaging inbox and Vanity URL.
One can imagine a great deal of fan page for the brand (aka destination, hotel or other), and groups for special interests or events.
Anyone who has experience using both tools for his product?

Posted via web from The Travel Technology Consultancy

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