Two and a half years after the voluntary merger and still prescribed by the city of Dessau and Roßlau Dessau discusses the 88 000 inhabitants, county-level regional center violently than ever, whether its name to "Bauhaus Dessau" makes sense. Proponents and opponents are actually separated by the Elbe. Many of the 70 000 Dessauer sympathize with the idea to anchor the world heritage city name. The 14 000 Roßlauer already feel the discussion as a betrayal of the merger.
One should not throw stones if you live in glass houses. So the first - I write from the "Wittenberg", even a city with two names.
Today I stumbled over a two (on the same day published) articles that include discussions about double names for two other cities - Dessau and Magdeburg.
In Dessau we think about a real administrative renamed "Bauhaus Dessau" by, in Magdeburg, the term "city of Magdeburg, Otto" or "only" rooted in marketing.
Both initiatives show a never really forgotten, at the present time, but increasingly important trend - marketing is tied to stories / stories and transported. Both indoor and outdoor marketing. The find the right story, their processing and distribution in an age of information overload and the worldwide interchangeability of many products for the core function of marketing.
Whether that always go hand in hand with city name changes must, of course, is debatable, but may for example be in the convergence of new towns (something that happens around the world) is useful and meaningful.
A comment perhaps on the Otto city. If you are sure that not a large number of citizens with Otto joins only a well-known trading company? Its reputation is likely to be higher than that of the venerable Otto dynasty.
Photo cc by Bauhaus Dessau by Christian Stock
Posted via web from Luther
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