PhoCusWright , the US-based tourism consulting company, has beschäfttigt specifically in his last report to the destination marketing.
Here is a video of it:
The numbers show where the competitive advantages of the destinations and the value of the destination sites are for the guest - the knowledge of current events in the region, the events, and outings, local activities and short-term actions.
When placing the destination in competition with the hotel / apartment portals or travel agents with less favorable conditions.
The knowledge about the destination and the entertainment value for the guest, however, is more than regional competitors, apart from specialists such as Quip, not available (usually does not fit into the business model). This knowledge is thus a classic unique selling point (USP).
Unfortunately, in Germany, the model of tourist information is integrated with accommodation service as the main source of income for the financial result is widespread. This model draws from the USP. The constant struggle of the destination marketers in this segment binds and forces brought and brings tend not sustainable funding.
Another reason for the destination in this area is to be positioned on-and offline travel extensively in the transformation of the reason the guests to find. The guests (there are people!) Are looking for experiences! Experiences are rarely accommodation (Exceptions prove the rule), the adventures are activities, events, famous trappings.
Details and the option to purchase the study, please refer to the PhoCusWright - website .
For questions, I am happy to assist you.
When placing the destination in competition with the hotel / apartment portals or travel agents with less favorable conditions.
The knowledge about the destination and the entertainment value for the guest, however, is more than regional competitors, apart from specialists such as Quip, not available (usually does not fit into the business model). This knowledge is thus a classic unique selling point (USP).
Unfortunately, in Germany, the model of tourist information is integrated with accommodation service as the main source of income for the financial result is widespread. This model draws from the USP. The constant struggle of the destination marketers in this segment binds and forces brought and brings tend not sustainable funding.
Another reason for the destination in this area is to be positioned on-and offline travel extensively in the transformation of the reason the guests to find. The guests (there are people!) Are looking for experiences! Experiences are rarely accommodation (Exceptions prove the rule), the adventures are activities, events, famous trappings.
Details and the option to purchase the study, please refer to the PhoCusWright - website .
For questions, I am happy to assist you.
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As a consequence, would have to be sold Activities to developing additional sources of income. It raises the question whether the guests are prepared in advance Activities Book a stay in the destination. Activities are also offered by OTAs in the wake of a reservation. I do not know with what success.
It is interesting how the DMOs play their USPs in a changed market.