BOOT: What is like being tied to Facebook? Must be hard and challenging to give up so much control to them?Medros of TripAdvisor: Without a doubt (a challenge to be tied to the Facebook experience). The benefits are clear but also a number of dependencies we have to manage:
- General dependency: What would we do if Facebook build their own travel Q & A product? We can not worry about it as we can not stop something like that happening and it would go against public claims by Facebook to be independent;
- API dependencies: Facebook often have a tendency to change features and the API. For example app notification went away and was never replaced; and
- Down Time dependency: What happens if the Facebook API has down time? Figuring out how to message to users when there is latency not coming from you.
Despite this we need Facebook. We tried to build a version of Friends trip on our own a few years ago - did not take off because consumers did not want to maintain another social network.
Tim Hughes of The BOOT - The Business of Online Travel this interesting interview was conducted. More on his blog ( http://tims-boot.blogspot.com/2010/08/tripadvisor-sessions-talking-to.html) .
Photo cc Booking hotels takes a lot of work from ToastyKen
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