photo credit: Ivan Walsh
Mashable has ventured out to the field of tourism, and 5 ways to increase revenue through the use of social media listed.
Here is the summary with comments:
First Only remaining seat sales on Twitter
Indicative of JetBlue (Cheeps) and United Airlines (tware) is the distribution channel for social media space residual / special offers are used. Even here it is clear that Mashable a) a limited view and b) has no concept of modern yield management systems that can generate a Twitter feed, even without human interference. A corresponding range in social media (which is not just Twitter) can be provided not only cheap products to push it, but also marketing campaigns of all kinds
Second The inclusion of a review in the Booking Engine
The importance of positive reviews it has gotten about in the industry (although some now emerging discussion about the decline of the value of peer-to-peer advice, based on a confusion of the term based Friendship in the virtual world). Well to use the tip Reviews of "neutral" sources like TripAdvisor or Skytrax (or their German counterparts) to increase credibility.
Third Integration with Social Media Travel Apps
This is about those apps, like TripIt and Dopplr, used to travel planning and communication of trips to his "friends" on social networks like Facebook and LinkedIn. Mashable points to the open API of these apps, and suggests the data from there into their own sales to import, for example, to make targeted for a reconciliation with his own frequent flyer database offerings. Wow, the dream of all travel providers and consumer advocates is the nightmare of reality. Since more than one problem to be resolved regarding privacy and consumer rights.
4th Closed online communities
The idea of creating their own communities for its most loyal (or valuable) customers sounds good, and builds on the idea of social shopping buying clubs (Vente privee, trip hunter) to. In the real world there are already many such "clubs" and most of the airlines / hotels that have been exported in the online world. So this is more a statement than a tip.
Media relations are 5.Social
This truism as an important reminder to completion.
OK. I'm assuming that tourists are interested in further than it wanted to show these 5 tips from Mashable and found in more specialized news and blogs or have more informed advice can be found. If questions are still: Go for the listener or the keyboard and contact the Social Media Guy you trust.
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